She’s a very good-looking one woman machine. Modeling, TV shows – that’s not even half of what’s in the works. Julia Boorstin on the ka-ching of Tyra.
Former supermodel Tyra Banks now has two hit shows that have well-earned her the comparison to Oprah. Not bad for 32-year old.
When Tyra Banks was just a supermodel – the face of Cover Girl and Sports Illustrated – she earned fifty thousand dollars a day, plus four million annually from Victoria’s Secret.
“Well, from day one of me doing a model, I knew that modeling was a means to an end. Last year, the media mogul – now worth an estimated 140 million – made about 18 million dollars. She owns 25% of the reality show “America’s Next Hot Model,” and a majority stake in her syndicated talk show.
“I’ve been the “hot” model, and I’ve lived that and I understand that, but that’s not what I’m interested in right now… And I want power to make a change. I want to be a staple.”
The Tyra Banks Show, in its second season this fall, bucks the trend of new talk shows: well over 70% fail. She’s a huge hit for syndicates, drawing a young audience and boosting ratings of the shows that follow her.
And Next Top Model, in its 7th season of ka-ching for Banks and its old home UPN, is launching the New CW Network with a two-hour special.
“45% of the women who began watching her show had never tuned in to UPN before. She is the one who brought an identity that they wanted to the network. They wanted to make it more female-friendly, they wanted to make it more of a melting pot.”
Now, Banks has 14 projects in the works: a sitcom about the runner-up of America’s Next Top Model, two fashion-based reality shows, and a feature for Nickleodean Films with the producer of Devil Wears Prada and Forest Gump.
“It’s important for me to put my heart and soul into these projects before taking on every single thing. I’ve been offered a magazine. To have my own magazine – that’s a big compliment from a very strong publishing house. But it’s not time for that. I’ve been offered perfume lines and all this type of stuff, and I feel like those markets are over-saturated.
Now, as Banks considers her broad range of options, her biggest advantage may be her unexpected accessibility.
“Tyra has that appeal to a very broad audience, and not only that she has that kind of loyalty that Oprah has, where if Tyra says “this is what you might want to read, or this is what you might want to buy,” women do it.”
Count Banks among those who learned on-the-job. Despite 4 offers, she never went to college. Melissa, she’s shown that you really don’t need a degree to be CEO of Tyra Inc.
I guess. I feel really bad about myself, now. Thanks a lot, Julia.
'trend' 카테고리의 다른 글
| 애플 아이폰을 스카이프폰으로 쓰는 방법 (0) | 2007.01.10 |
|---|---|
| [스크랩] 동화와 같은 al magnus 의 작품들 (0) | 2006.12.27 |
| [스크랩] 후지산 주위의 풍경들 (0) | 2006.12.08 |
| [스크랩] 가와사키 풍경 1편 (0) | 2006.12.08 |
| [스크랩] 꿈 같은 온스타일, 그래서 절대로 누를 수 없는 OFF 버튼 (0) | 2006.12.07 |